Jewelry stores are vibrant, organic places. There is new merchandise coming in and going out almost everyday. The kiss of death for a retailer occurs when a customer perceives a store as having “Nothing new.”
You can avoid that perception by putting a sign near your entrance listing the “new” items that have arrived in your store. For about $100 you can implement this idea. Get the parts at any Staples or Office Max-type retailer. You’ll need a white dry-erase board , a floor easel and some markers. Make a list of pieces you have recently received. See the attached image for an example.
Hiont: When you sell a piece on the board, DO NOT erase it! Draw a line through the items listing. That way your customer will see the items are popular and selling. M<aybe they will ask if you can order another of the Sapphire rings they missed out on.