A few years back, Larry Johnson wrote a guidebook to the display of jewelry . The book, “The Complete Guide to Effective Jewelry Display” is available from several Amazon re-sellers and from our office. The hardback book is 150 pages of important information for any retail jeweler. (We must say that the chapter on lighting is now out of date due to the new technology, but the remainder of the book contains a great deal of information.)
The book is excellent for the person in your store that manages your displays but has no formal training in the principles of Visual Merchandising.
The original list price was $50, but copies are available from LJCS for $35 with Free shipping in the continental US. Call us or send an email to place your order. Your copy can be signed and personalized to you upon request at no charge.