Words have power and adjectives are the most powerful of all.
If someone tells a woman she looks “Nice” they will get a response. The response will be stronger if the compliment is that she looks “Beautiful.“ it is even stronger if the word used is “Spectacular or Stunning.” Stronger words=Stronger responses
Chain store employees might say a ring is nice or beautiful. Successful retailers know the response is greater if the ring is labeled “Stunning.”
The following list includes adjectives that create a stronger emotional response. Choose the ones you like and try them out on your signage or in your sales presentations. Watch the pupils of your prospects eyes as they register what you have said. Good Luck!
Larry Johnson Consulting offers these emotional words to use in your jewelry descriptions
Stunning…
Sparkle…
Glowing..
Bold……
Brilliant..
Glistening..
Centerpiece………
Radiant.
Elegant..
Highlypolished………
Shine..
Natural..
Fabulous..
WildSide…..
Gorgeous.
Adorned..
Attention-grabbing..
Quality.
Cascade.
Glimmering.
Romance..
Fresh…
Edgy…
Fashionable…
Splash..
Best Seller..
Most wished for…
Legendary
Spirited
Gorgeous
Rainbow
Popping
Essence
Authentic
Historic
Handmade
Proud
Traditional
Stunningly
Impeccable
Craftsmanship
New Concept
Supreme
Capture
Cradled
Sweet Love
Spectacular
Genuine
Always
Forever love
Exquisitely
Intertwined
Enhanced
Magnificent
Meaningful
Outstanding
Celebrate