Larry’s Magazine Columns

IJO Posting re: Merchandising jewelry by gift ideas by L. Johnson —I happened to go into the local Lowe

Instore article- 7 Do’s and Don’ts of display. by L. Johnson-   http://instoremag.com/instore-archives/feature-stories?view=iarticle&id=8172:7-dos-and-donts-of-display&catid=329

Canadian Jeweller article 11/13- Are your showcases ready for the Holidaysby L. Johnson

Jewellery Business article-  Bridal display by L Johnson

Canadian Jeweller article- Getting ready Holidays by L Johnson

Canadian Jeweller article 12/13- The most common display mistakes made by jewellers- by L. Johnson

Canadian Jeweler article-  Bridal article Sept 2013

Instore article- The high price of showcase space. by L Johnson

Instore article- The proper use of Vendor Displays by L Johnson

Indesign article- The power of selling through telling stores. by J Wimmer  http://instoremag.com/component/content/article/535-indesign/great-websites/good-great-featured-stories/8012-story-time&Itemid=325

 

Miscellaneous Articles from various publications

LJCS- Telling a story in your showcase

LJCS- The 20-40-40 strategy to setting up your showcase

LJCS- Using your head when setting up the showcase

LJCS- Your grandfather’s display company- Baranger.

LJCS-Jewelry packaging

LJCS- Using trim effectively

LJCS- Cleaning and restoring your displays

LJCS- Using signage effectively in your store

LJCS-Integrating vendor provided displays into your store

LJCS-The role of color in your store