What is meant by the word “Mentor?”

“The word ‘mentor’ comes from Homer’s poem, The Odyssey.  When the king goes off to fight the Trojan War, he leaves the kingdom in the hands of a trusted counselor named Mentor.  Mentor actually teaches and raises the king’s son.”

For many retail jewelers, their business is their “baby.” When you are fighting your own battles, it is good to know that your baby is in good hands.

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