On this page, we have posted links to an assortment of articles written by members of our team and a few others that we felt are excellent sources of ideas. Read and learn.
Articles by Larry Johnson and other experts
The good-better-best approach to jewelry display by Larry Johnson
https://instoremag.com/good-better-best-merchandising-larry-johnson/
Window Displays by Eileen McClelland/ INSTORE
https://instoremag.com/6-jewelry-window-displays-you-have-to-see-to-believe/
Loose Stone Displays by Larry Johnson
https://instoremag.com/ask-instore-march-2014/
Top 10 jewelry display mistakes by Dominique Sotillo
https://instoremag.com/10-jewelry-display-mistakes-to-avoid-during-the-holidays/
Top Ten Gift Ideas Promotion by Larry Johnson
https://instoremag.com/on-merchandising-the-gift-of-ideas/
Display setup ideas by Larry Johnson
https://instoremag.com/on-displays-setup-magic/
The high price of showcase space by Larry Johnson
https://instoremag.com/on-display-maximize-case-space/
Telling a Story when you sell jewelry by Josh Wimmer/ INSTORE
https://instoremag.com/story-time/
Cleaning Jewelry Displays by Larry Johnson
https://instoremag.com/ask-instore-august-2006/
Dump your dogs by Eileen McClelland/ INSTORE (Old Inventory)
https://instoremag.com/lead-story-dump-your-dogs/
Miscellaneous other articles of interest
https://instoremag.com/best-jewelry-store-bathrooms-restrooms/
https://instoremag.com/jewelry-store-ceilings-benchmarks/
https://instoremag.com/ruth-mellergaard-shine-a-light-emitting-diode/
https://instoremag.com/category-focus-it-s-show-time-2016/
https://instoremag.com/ruth-mellergaard-how-to-build-a-showpiece-showroom/
https://instoremag.com/ruth-mellergaard-dont-forget-the-back-of-the-store/
Canadian Jeweller Articles by Larry Johnson
Find these under the Canadian Jeweller tab