Eva Greene of Wick and Greene Fine Jewelers in Asheville, NC, sent me this photo today of a small card they have placed in their diamond case as part of my suggestion to suggest gift ideas through signage in the cases.
The card promotes a particular solitaire from their ForeverMark collection as Gift Idea #1. There are about 12 other “Gift Ideas” spread throughout the other cases in the store signed similarly.
It took 1 minute to create the sign and another 2 minutes to wrap a box next to it.
I’ll let you know if the ring sells, but be assurred, more people will pay attention to that ring that would have before.
You never know until you try